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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
MrBeast and MSCHF Teamed up with Stack to Give Everyone a Lamborghini

MrBeast and MSCHF have a reputation for larger than life giveaways, but their latest collaboration with Stack--Everyone Gets A Car!--is truly one for the books. As the name implies, everyone that drops some coin is going to get a car. The base prize is a dope collectible 1/64 scale die…

By Pat McLaughlin
1 (5) (1)
Entertainment
The Best Movies of 2021, According to the Cool Material Team

COVID tried to kill the movies. It’s still trying to kill the movies. But COVID’s best efforts have yet to succeed. Because lo and behold, there are still movies coming out, whether in theaters, on VOD, or both. And some of those movies are really damn good, like 9 of…

By Andy Crump
Best-Movies-of-2021
Misc
Custom Nissan 1986 Electric Bluebird

To celebrate 35 years of production at Nissan's Sunderland, UK plant, the automaker pulled out all the stops and released a fully custom-built rendition of its classic and colorful 1986 Bluebird, the first car to roll off the production line. The "Newbird" as it's been dubbed is a one-off release…

By John A. Paradiso
Electric-Bluebird-1
Misc
‘The Watch Book: Rolex’ Is a Great Gift for the Watch Aficionado That Has It All

When it comes to best-selling photo books that are specifically focused on all things Rolex, you won't find better than the recently released The Watch Book: Rolex hardcover edition you're feasting your eyes on here. Over the course of almost 300 pages of hard-bound, multi-lingual excellence, industry experts, watch lovers,…

By Cooper Fleishman
Rolex-Book-1
Misc
Ducati DesertX

Ducati, apparently, wants to take over the Dakar Rally again with its first true adventure bike. The DesertX draws design inspiration from upright-riding Ducati-powered motos that won the Dakar Rally in ’90 and ’94, and it's not just the looks. It has the guts to take on the rough stuff,…

By Amos Kwon
DucatiX-4