Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
partner
Bowl Season Gear by Nike
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
NMoto Golden Age Motorcycle

If you want to turn heads with a motorcycle, it doesn't have to have huge pipes and a booming sound emanating from within. The new NMoto Golden Age has crazy vintage looks that will make everyone's neck crane in order to get a look. The company will take your BMW…

By Amos Kwon
Golden-Age-1
Entertainment
20 Movies To Be Excited For In 2022

Alright: That’s a wrap. 2021 is over. Done. Finished. There’s nothing else to hold your breath on this year apart from the ball dropping, unless you’re in a store without a mask and you think you can make it without inhaling for as long as it takes to grab bagels…

By Andy Crump
Movies-In-2022
Misc
The Last Buick Grand National Ever Built Is Going to Auction

You can say whatever you want about the pop culture trends, hair styles, and fashion choices of the 80s, but there's no denying the fact that there were more than a few '80s Cars We Love. The DeLorean DMC-12, Ferrari Testarossa, and Lamborghini Countach might have adorned our childhood walls,…

By Cooper Fleishman
Last-Buick-1b
Gear
The Pichi X2 Titanium Multi-Tool Includes an Adjustable Wrench

While it's almost impossible to get everyone to agree on what constitutes the perfect everyday carry setup, it's a fair bet that there's going to be at least one multi-tool in there. When it comes to the best multi-tools, it's a similar discussion. But most favorites include at least a…

By Cooper Fleishman
Pichi-X2-1
Misc
Take a Tour of the World’s Coffee With This Subscription Service

Did you know there's an entire world of coffee you're missing out on? Atlas Coffee Club is on a mission to connect coffee lovers with the cultures from more than 50+ coffee-growing countries. Every month, a new single-origin coffee from a new country is roasted to your preferences and delivered right to your door. Your monthly caffeine fix is also…

By Pat McLaughlin
AtlasCoffee5-16 (1) (1) (1)