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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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The Latest

What We're Buying
What We’re Buying: Osprey Glade 12 Ski Backpack, Leather Wine Tote, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Buying
Misc
Frolic Homemade Ice Cream Machine

Every so often we’ll ask ourselves why we don’t make ice cream at home more often. Then we look up the recipes, the specialty equipment, and just decide to hit the local ice cream store instead. There’s a good chance that’ll change with Frolic, a new pod-based ice cream maker…

By Dillon McLaughlin
Frolic-4
Tech
Porsche VisionGT for Gran Turismo 7

We love and hate virtual cars. The imagination can run wild and deliver some tremendous designs, while you can't actually own them in real life. Porsche just delivered one for the ages in the form of the new VisionGT for Sony Playstation's Gran Turismo 7. Porsche designer Fabian Schmölz and…

By Amos Kwon
Porsche-Turismo-4
Gear
Bellroy’s New Case Key Case Will Slim Down Your EDC–Stylishly

When it comes to high-quality leather EDC pieces, you won't find better than what Bellroy has to offer. Whether you're talking about sling bags, sneakers, minimalist wallets or anything else you can make out of leather or an otherwise durable fabric--like EDC key carries, for instance--the Bellroy option is all…

By Cooper Fleishman
Belroy-Key-1
Features
10 Authentic Irish Pubs for St. Patrick’s Day

Barring a handful of borderline offensive stereotype-reliant Irish sports bars, we’ve never had a bad time at an Irish pub. In fact, the quickest way to get us out the door is telling us some friends are off to the local Irish place, especially if that place was started by…

By Dillon McLaughlin
Authentic-Irish-Pubs-for-St-Patricks-Day