Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

London Doesn’t Have to Be Lavish to Travel Well

Your smart, stylish, and affordable guide to visiting the UK capital.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
Our 15 Favorite Items from the J. Crew Spring 2022 Collection

We are tantalizingly close to spring and with that comes the promise of some new clothes (if, like me, you finally took that bag of rags to Goodwill). J. Crew’s spring line-up provides a great template of basics to add to your existing wardrobe to freshen it up a bit…

By Brett Braley
J-Crew-Spring-2022-header
Accessories
Nike’s Mountain Fly Low with GORE-TEX is Perfect for Spring 2022

Nike has unveiled a spring 2022 edition of its beloved ACG Mountain Fly Low. This latest release of the all-terrain sneaker features the addition of water-resistant GORE-TEX as the upper along with a wrap-around reflective hiking overlace. The React midsole, standard with the Mountain Fly Low, offers cushion and bounce…

By John A. Paradiso
Goretex-5
Accessories
Victory Sportswear Speed Runner

The athletic sneaker's popularity ebbs and flows in modern menswear. This specific piece of footwear, halfway between an honest to god running shoe and a casual sneaker, has seen scores of designers attempt to make it cool through minimalist over-simplification or maximalist colorways. The Speed Runner from Victory Sportswear embodies…

By John A. Paradiso
Speed-Runner-2
Food
Sandgrain Studio Old Fashioned Poster

A stylish print, poster, or piece of art adds a touch of class to just about any room. And if you're looking to celebrate the world of mixology, Sandgrain Studio has you covered with a variety of classic cocktail posters. Each poster has a modernist, geometric rending of one of…

By John A. Paradiso
Old-Fashioned-Poster
Fashion
The History of the World’s Most Expensive Rolex Watch

The Rolex crown logo isn't just a symbol. In the pantheon of Swiss watch brands, Rolex is truly king. Go down the list of Forbes world's 100 most valuable brands, and you'll find Rolex parked at #80. While that might not seem all that high of a rank, consider the…

By Amos Kwon
Worlds-Most-Expensive-Rolex-Watch