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Watches
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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Features
Indica v. Sativa v. Hybrid: What’s the Difference?

The increasingly legal status of marijuana coupled with decades of abstinence-only education and fear-mongering means there are a lot of people out there who want to try cannabis for the first time but don’t know the basics. In the same way that we like to gently guide our readers through…

By Dillon McLaughlin
Indica-v-Sativa-v-Hybrid
What We're Buying
What We’re Buying: Colorful Cookware, Organic Wine, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Feature-Paint
Misc
Holman Moody Heritage Edition Ford GT

Ford is allowing the MkII Ford GT sunset with a special edition that celebrates its 1-2-3 victory sweep at the ’66 Le Mans. It's called the Holman Moody Heritage Edition, and it comes with exclusive Holman Moody Gold gold and red livery with Oxford White number placards displaying the number…

By Amos Kwon
Moody-Ford-9
Fashion
Tiffany & Co. Creates Rose Gold Pendant of CryptoPunk NFT

Luxury jewelry brand Tiffany & Co. has jumped into the world of NFTs with the release of a 1-of-1 rose gold pendant version of NFT CryptoPunk #3167. Alexandre Arnault, the former CEO of RIMOWA, was recently hired as Tiffany & Co.'s Executive Vice President of Product and Communication and is…

By John A. Paradiso
NFT-Pendant-1a
Fashion
J. Crew x Marathon Pilot’s Navigator in Altitude Orange

J. Crew has once again teamed up with Marathon Watches in the partnership that keeps on giving for a brand new version of the stylish Pilot's Navigator. This Pilot watch, which is built to military specifications, sports a 41mm steel case with a tan finish. The watch is powered by…

By John A. Paradiso
JCrew-Marathon-1a