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Features
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The Rollneck Sweater Is a Style Icon, Here Are 5 To Buy Now

It's time to embrace the romantic, rugged rollneck sweater.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
Bowl Season Gear by Nike
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Outrider USA Coyote

One of the coolest ATVs on the planet was created to give the disabled true off-road access without compromise. The Outrider USA Coyote is an all-electric quad that's dubbed as the “world’s lightest 4WD” weighing in at a maximum of 250 ls. There are two powertrain options, a 3000W mid-drive…

By Amos Kwon
Outrider-1
Features
The Best Cigars For Beginners

Cigar smoking is a pastime that's not quite as popular as it was during the cigar boom of the mid-'90s, but that doesn't mean it's not a worthwhile hobby to learn to enjoy. Cigar smoking is a multi-faceted experience: taste, smell, draw, burn, construction, beverage pairing, etc. all come into…

By Amos Kwon
Best-Cigars-For-Beginners-2
What We're Buying
What We’re Buying: Weekender Bags, Aimé Leon Dore New Balances, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Filson-Feat
Misc
Retro Toyota Land Cruisers Are Hitting the US Market

San Diego is set to get the first Flex Dealership in the U.S. this month. If you’re one of the uninitiated that doesn’t know what Flex is, get ready for your latest obsession. These Tokyo-based dealerships reconstruct Toyota Land Cruisers and turn them into tricked-out, vintage-style restomods. With a bespoke…

By Brett Braley
Flex-1
Misc
David Brown Automotive Teamed Up With Marshall for the Best ‘Mini Remastered’ Version Yet

David Brown Automotive is a shop that's well known for taking classics like the original Mini roadster and dragging them--sometimes kicking and screaming--into the modern world with no stone unturned when it comes to upgrades. If the original David Brown Automotive Mini Remastered from a handful of years ago wasn't…

By Cooper Fleishman
Marshall-Brown-3