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Watches
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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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What We're Buying
What We’re Buying: Todd Snyder Shorts, Persol Sunglasses, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Sunglasses-Feat
Clothing
Just in Time for Negroni Week: Percival x Campari

Percival has a habit of hitting menswear trends at a diagonal, offering cheeky Instagram posts alongside impeccably well-made garments. The bright colors and retro pattern of their collaboration with Campari shows the strength of the brand's ability to blend style and fun effortlessly. From orange and black delta-patterned polos to…

By Brett Braley
Campari-1
Misc
The CoffeeB Single-Use Coffee Balls Are Like Keurig Without the Pods

Keurig has become a workplace staple thanks to its ease of use and speed. While a few coffee snobs might snub their noses at the quality, the Keurig has been widely accepted as a coffee brewing option. However, there is a near-unanimous agreement that the single-use K-Cups are clearly not…

By John A. Paradiso
Globe-2
Clothing
Todd Snyder’s New Americans Is Your F/W Moodboard

Todd Snyder. The Prince of Prep. The Earl of East Coast Flair. The King of Collegiate. This man can do it all. New Americans, the title of Snyder's F/W 2022 campaign, shows us the far-reaching influence that classic Americana has had on Snyder's career. Always a fan of his cold…

By Brett Braley
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Entertainment
10 Famous Authors Who’ve Been Published in Playboy

Looking back at the history of Playboy magazine, it’s clear that Hugh Hefner wanted the publication to play a role in the development of the modern gentleman. It did that through incredible interviews, but also by elevating new fiction writers and popularizing genres and subjects that didn’t have a huge…

By Dillon McLaughlin
Famous-Authors-Who’ve-Been-Published-in-Playboy