Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

London Doesn’t Have to Be Lavish to Travel Well

Your smart, stylish, and affordable guide to visiting the UK capital.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Zero DSR/X Electric Adventure Motorcycle

It was only a matter of time before the ADV motorcycle segment became electrified. Who better than to do it than Zero. The new DSR/X is a dual purpose electric motorcycle that can go for tarmac to trail thanks to an upright riding position, great ground clearance, adjustable suspension, and…

By Amos Kwon
Zero-2
Entertainment
This Virgil Abloh Book Honors the Late Designer’s Legacy

Virgil Abloh's untimely death left a void in the fashion world that's been hard to fill. As we reach the one-year anniversary of his passing, Assouline will be releasing a book next month that is a retrospective and celebration of the designer's life. A former collaborator with Kanye West, artistic…

By Brett Braley
Louis-V-1
Clothing
Noah Released the Cutest Collection with Snack Brand Sea Monsters

Noah has just released a new line of products in partnership with none other than a seaweed snack company. The Noah x Sea Monsters shirts, available in both adult and kids' sizes, show the cheekier side to the brand, while still elevating the product to the level one expects from…

By Brett Braley
Noah-1
Entertainment
The 8 Menswear Newsletters Every Guy Should Subscribe To

Over the last couple of years, newsletters have made a comeback in a big way — and thank god for that. It’s easy to get overwhelmed when so much content is thrown our way. With websites, emails, podcasts, Reels, playlists, sales, etc., the internet seems to be a never-ending, directionless…

By Brett Braley
Menswear-Newsletters-Every-Guy-Should-Subscribe-To
Features
Fresh Hop Beer Season Has Arrived. Here’s What You Need to Try.

In 1996, Sierra Nevada Brewing made a beer called Harvest Ale using undried, fresh hops instead of the typical dried hops that brewers have relied on for centuries. Today, fresh hop season is a full-on celebration for beer lovers and breweries that have direct access to hop fields. At FlyteCo…

By Nickolaus Hines
Fresh-Hop-Beer-Season-Has-Arrived