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Lifestyle
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WhistlePig’s The Boss Hog XII: Feather & Flame Is a Deliciously Unconventional Rye Whiskey

Another winning release in the exclusive Boss Hog lineup.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

What We're Buying
What We’re Buying: Flint and Tinder Hoodies, Italian Soda, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Flint-Header
Misc
Caterham Super Seven 2000

Old school Brit carmaker Caterham makes vintage style, analog-minded vehicles that are low to the ground, bespoke, and a hoot to drive. The new Super Seven 2000 is the brand's latest that celebrates Caterham's 50th anniversary. While the Super Seven 2000 looks a lot like Super Sevens that came before…

By Amos Kwon
Super-Seven-6
Misc
Lamborghini Squadra Corse Hypercar Class LMDh Race Car

Lambo doesn't really have much of a racing history, but that could change with the arrival of its new Squadra Corse that was built for the upcoming FIA World Endurance Championship’s Hypercar class, going up against the likes of Cadillac, Porsche, and BMW. The new LMDh racer is powered by…

By Amos Kwon
Lambo
Misc
Junior Cars Land Junior

Your kid is asking for something big this Christmas, so don't disappoint him. A 1/2 scale Land Rover Series IIA would be perfect, and it costs just a hair more than a 2022 Nissan Versa. The boxy, old-school aesthetics are spot, and it even gets a modern 1.2kW 48V electric…

By Amos Kwon
Rover-1
Watches
Farer’s Cushion Case Collection is a Thing of Beauty

British-designed, Swiss-made company Farer just released their Cushion Case collection and it's an elegant and simple design that's ideal for just about any watch wearer. While still within the design lexicon of the Farer brand, this collection is uniquely its own. What's most notable is the subtle, yet still vibrant,…

By Brett Braley
Cushion-2