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Watches
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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Clothing
Now Entering the Menswear Space: The Red Hot Chili Peppers

Noah's founder, Brendon Babenzien, has a history with the Red Hot Chili Peppers. By his own account, they were a seminal part of his teenage experience. What better way, then, to marry his love for the RHCP's and his own line than through a capsule collection? Launching Thursday, September 29,…

By Brett Braley
RHCP-6
Features
6 Life Lessons From Tim Ferriss on How to Prioritize Your Well Being

April 24, 2007, began as an unassuming Tuesday. Across America, adults went to work, kids went to school, political talking heads bickered and, well, did what they do best by blowing a bunch of smoke. Unbeknownst to most, however, a cultural game changer landed on society that day that would…

By Tim Wenger
Learn-From-Tim-Ferriss
What We're Buying
What We’re Buying: Flint and Tinder Hoodies, Italian Soda, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Flint-Header
Misc
Caterham Super Seven 2000

Old school Brit carmaker Caterham makes vintage style, analog-minded vehicles that are low to the ground, bespoke, and a hoot to drive. The new Super Seven 2000 is the brand's latest that celebrates Caterham's 50th anniversary. While the Super Seven 2000 looks a lot like Super Sevens that came before…

By Amos Kwon
Super-Seven-6
Misc
Lamborghini Squadra Corse Hypercar Class LMDh Race Car

Lambo doesn't really have much of a racing history, but that could change with the arrival of its new Squadra Corse that was built for the upcoming FIA World Endurance Championship’s Hypercar class, going up against the likes of Cadillac, Porsche, and BMW. The new LMDh racer is powered by…

By Amos Kwon
Lambo