Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

London Doesn’t Have to Be Lavish to Travel Well

Your smart, stylish, and affordable guide to visiting the UK capital.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Clothing
Tropicfeel Has All Your Adventure Gear in One Place So You Don’t Have to Shop Around

Committed to inspiring conscious travel since their launch in 2017, Tropicfeel is a Barcelona, Spain based gear brand that offers innovative products that are versatile, sustainable and high-performance. That means you're getting all the best adventure-ready bags, sneakers, clothes and accessories for damn near the best prices--without having do any…

By Pat McLaughlin
Tropicfeel_1000x600
Fashion
It’s Time to Invest In a Dive Watch. Here’s Where To Start

My first dive watch happened to be a pretty fancy one. My father wanted to buy me a nice timepiece for my college graduation way back in 1993. I'm pretty sure my GPA or my utter lack of any diving intentions didn't qualify me for the watch I wanted, but…

By Amos Kwon
Time-to-Buy-a-Dive-Watch-3
Accessories
Meet the Next Generation of Footwear Designers Apprenticing at New Balance

Shoe designs feel inherently personal. Footwear can say a lot about a person, whether it’s a reliable classic or a rare vintage find bought off a sneakerhead on Ebay. But what a shoe says doesn’t start with the person doing the styling. It starts with the person who designed the…

By Nickolaus Hines
Meet-the-Next-Generation-of-Footwear-Designers-Apprenticing-at-New-Balance-2
Transportation
BMW i Vision Dee

Forget everything you know about BMW, both past and present. The i Vision Dee shows us one radical future, and it just debuted at CES 2023. The car stands for Digital Emotional Experience, and that's made apparent via the color-changing and mood-communicating grille, the talking virtual assistant, full-windshield head-up display,…

By Amos Kwon
BMW-Vision-9
Misc
BREKR Model F

A new electric bike just bowed from UK's BREKR. The stylish but spartan bike uses a radical aluminum frame with the top and down tubes merged in a single piece. The electrical bits are contained within the frame for a clean look. Instead of suspension, the bike gets big tires…

By Amos Kwon
BREKR-9