Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Lifestyle
1

WhistlePig’s The Boss Hog XII: Feather & Flame Is a Deliciously Unconventional Rye Whiskey

Another winning release in the exclusive Boss Hog lineup.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
This 1964 Ferrari 250 LM Will Hit the Auction Block

While most laymen will recognize just about any Ferrari supercar, it's only the cognoscenti who understand true automotive racing greatness. The 1964 Ferrari 250 LM is just such a car. It took the podium at the 1965 Le Mans endurance race. Although this one never saw Le Mans competition, it…

By Amos Kwon
Ferrari-Auction-1
Fashion
The Bremoir Lexington Puts Art Deco on Your Wrist

The visual language of the 1920's was defined by sleek, geometric patterns, unparalleled elegance, and a stylized form that showed a globalized landscape of inspiration. During the Roaring Twenties, the Art Deco style dotted the New York skyline, including Rockefeller Center, the Empire State Building, and the Chrysler Building. Now,…

By Brett Braley
Bremoir-7
Clothing
Tropicfeel Has All Your Adventure Gear in One Place So You Don’t Have to Shop Around

Committed to inspiring conscious travel since their launch in 2017, Tropicfeel is a Barcelona, Spain based gear brand that offers innovative products that are versatile, sustainable and high-performance. That means you're getting all the best adventure-ready bags, sneakers, clothes and accessories for damn near the best prices--without having do any…

By Pat McLaughlin
Tropicfeel_1000x600
Fashion
It’s Time to Invest In a Dive Watch. Here’s Where To Start

My first dive watch happened to be a pretty fancy one. My father wanted to buy me a nice timepiece for my college graduation way back in 1993. I'm pretty sure my GPA or my utter lack of any diving intentions didn't qualify me for the watch I wanted, but…

By Amos Kwon
Time-to-Buy-a-Dive-Watch-3
Accessories
Meet the Next Generation of Footwear Designers Apprenticing at New Balance

Shoe designs feel inherently personal. Footwear can say a lot about a person, whether it’s a reliable classic or a rare vintage find bought off a sneakerhead on Ebay. But what a shoe says doesn’t start with the person doing the styling. It starts with the person who designed the…

By Nickolaus Hines
Meet-the-Next-Generation-of-Footwear-Designers-Apprenticing-at-New-Balance-2