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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
The Best Quartz Watches For When You Need Accuracy and Minimal Fuss

Quartz watches were once the juggernaut that nearly overtook the industry and upended the otherwise complacent watch world half a century ago. Their meteoric rise in the '70s and '80s took the world by storm thanks to accuracy, reliability, and virtually zero maintenance needs. The mechanical watch industry, 50 percent…

By Amos Kwon
Best-Quartz-Watches
Fashion
The 11 Best Heavily Discounted Items In Huckberry’s Winter Sale

Last week, Phil the Groundhog saw his shadow, meaning we’re stuck with six more weeks of Winter. While this may be getting some of you down, Huckberry is here to make those cold days a little cozier – and definitely more stylish – with their Annual Winter Sale. While Huckberry…

By Brett Braley
Best-Heavily-Discounted-Items-In-Huckberrys-Winter-Sale-2023
Misc
CAKE Makka Flex Electric Motorbike

The CAKE Makka Flex Electric Motorbike might not look conventional due to its low-slung and chunky appearance, but it certainly is unique thanks to its commuter-friendly design that provides a low foot platform, removable battery, and cargo capacity. Range is 32 miles on a full charge, and can hit speeds…

By Amos Kwon
Makka-6
Home
Hang Out with Seth Rogen at the House Plant Bungalow

Seth Rogen's cannabis-infused lifestyle and homegoods brand House Plant has quickly become a favorite of the Cool Material team. Now, House Plant is offering an exclusive experience with Seth Rogen himself by partnering with Airbnb for a charming getaway weekend. The Los Angeles midcentury modern bungalow has been decked out…

By John A. Paradiso
Houseplant-7
Fashion
Synchron Poseidon Ice Diver

Swiss microbrand Synchron is back with a watch that's made for cold water diving. The Poseidon Ice Diver mimics the shape of the '70s Doxa-inspired Synchron Military watch. The Poseidon comes from Synchron's work with Sweden-based dive gear company, Poseidon Diving Systems. The dial gets Synchron's famous blocky markers, this…

By Amos Kwon
Poseidon-5