Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Sports
1

Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
ThirtyC Yacht Design Falcon E8

ThirtyC Yacht Design has partnered with, of all firms, EV carmaker Polestar to create its latest watercraft: an electric hydrofoil boat known as the Falcon E8. The 26-foot Falcon E8 gets a streamlined monohull with a straight plumb bow for a smoother and faster ride and a transomless stern for…

By Amos Kwon
Falcon-6
Fashion
The HEGID Celeste Steel Watch Marries the Past and Present Seamlessly

Imagine you were assigned to design a watch built around the theme of "space-time". What would it look like? Well, presumably something like the HEGID Celeste watch. Designed by Hervet Manufacturier, this steel watch balances retrofuturism and an elevated design in one. With its geometric stainless steel octagonal case, this…

By Brett Braley
Celeste-1
Misc
Create Your Own Custom Whiskey With Oak & Eden

Oak & Eden's Whiskey Customizer makes the dream of putting your name on a top notch bottle of whiskey a reality. Start by picking your favorite type of whiskey (bourbon, rye, wheated or four grain), the proof (90 / 114), an American or French Oak spire, and then select no…

By Pat McLaughlin
1000×600 (2)
Features
The Best Expensive Bourbons That are Worth the Price

Bourbon season is year-round. Neat, mixed, on the rocks--it's all good, and you can adjust based on the weather, the occasion, or the mercy of your taste whim at the moment. You can easily get some great bourbons for less, but the range can span from $8 and into the…

By Amos Kwon
Best-Expensive-Bourbons-That-are-Worth-the-Price-2
Entertainment
If You Liked ‘Everything Everywhere All at Once,’ You Need To Watch Michelle Yeoh’s Other Movies

Awards hype is rarely worth your time and bother. Even when pundits and PR machines pick the right nominees, they’re still wrong for treating them like race horses. For the 2022-23 season, the awards committees have outdone themselves by churning out a particularly oxymoronic narrative around the year’s most celebrated…

By Andy Crump
Magnificent-Warriors