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Sports
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Bowl Season Gear by Nike

If you’re gearing up for the most wonderful, chaotic stretch of the college football calendar, start here.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
The Watch That Proves Toughness Has Always Been a Kind of Elegance
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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The Latest

Features
The Best Irish Stouts (Other Than Guinness)

Guinness’s centuries-long dominance of Irish stouts is no accident. It’s the result of highly persuasive marketing, a romanticized drinking culture, extensive product refinement, and longstanding tradition. It’s also a really good beer and Arthur Guinness knows I’ve spent more than my share of nights in a pub exclusively drinking his…

By Dillon McLaughlin
Best-Irish-Stouts-That-Arent-Guinness
What We're Buying
What We’re Buying: Barrel-Aged Tequila, Motorcycle Boots, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Boots-Feat
Misc
Blaupunkt’s New Folding E-bikes Are Lightweight, Portable, and Affordable

The right e-bike can be a convenient way to get some exercise on the way to where you're going--whether that's work, drinks, wherever--without breaking a sweat. But then there's the issue of where to store it, and that's where foldable bikes come in handy. Blaupunkt recently came out with a…

By Scarlett Peralta
Blaupunkt-New-Folding-E-bikes-1
Misc
Rod Stewart’s 1989 Lamborghini Countach 25th Anniversary

In the era of big hair and big V12 supercars, the combination of a Lamborghini Countach and its former owner, Rod Stewart, are a match made in heaven. This 1989 25th Anniversary model, of which a mere 658 were ever made, is up for auction on Bring-A-Trailer. Although the "Maggie…

By Amos Kwon
Stewart-9
Misc
Whistlepig Is Expanding With The Béhôlden, a 21-Year American Single Malt Whiskey

At this point, there's no denying the fact that the bourbon market has gone more batshit crazy than even the most absurd wallstreetbets. Entry level Buffalo Trace is allocated, you can't touch anything with Weller on the label, and age-stated spirits are all but out of reach... until now. WhistlePig,…

By Cooper Fleishman
Whistlepig-1