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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
Ferrari Skateboard

High class Italian luxury doesn’t always have to come in a sports car. This skateboard is designed with speed and endurance, just like the roadster it’s named after. The seven-layer Canadian maple will survive the roughest rail grind. Fly down the concrete half-pipe and you’ll easily burn the competition with…

By Tim Jacobsen
ferrari-skateboard
Audio
Ferguson Hill Mini Speakers

These speakers may look cute, but their performance is anything but. With two horn speakers, two bass speakers and an amplifier, these babies will pound out the sound right from your desktop. They go perfect with an mp3 player, or hook it up to your PC for a private office…

By Tim Jacobsen
Ferguson-Hill-Mini-Speakers
Computers
Drobo 2nd Generation

Store all of your electronic files, such as presentations, videos, music, and the typical “guy stuff” all in one easy to read spot. This external hard drive is better than most, offering a up to 16 TB capacity of storage space. And with all of your “sensitive files” safe and…

By Tim Jacobsen
drobo
Clothing
T-Shirt T Shirt

This t-shirt is ultra soft and designed for comfort. Display your infatuation with t-shirts by wearing one that displays one. Paste t-shits are known for their unique design, and this one is no exception. Here they take the idea of “wear what you wear” to a new meaning.

By Tim Jacobsen
t-shirt-t-shirt
Accessories
Skullrilla Ashtray

Proudly display this ashtray that artfully resembles the skull of a gorilla. Fully functional, you can rest your butts or cigar in any of the tooth indents. The carved out eye sockets are great for catching some fallen ash. And if you don’t smoke, it will still bring a primeval…

By Tim Jacobsen
Skull-Ashtray