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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
YAKKAY Helmet Covers

Helmets can be a total killjoy when you ride your bike. Sure, it protects your head if you have a bad fall but let’s face it, they don’t add anything to your style. Thanks to YAKKAY, you don’t have to worry about looking like a complete nerd anymore, so pick…

By Tim Jacobsen
yakkay-helmuts
Entertainment
Pot Culture: The A-Z Guide to Stoner Language and Life

This encyclopedia will give you the kind of knowledge you’ll never get in class. Enjoy soaking in history, language and lifestyle of pot. Marijuana has been around forever, and now you can get an understanding of its popularity in our culture without ever having to take a hit. Filled with…

By Tim Jacobsen
pot-culture-book
Food
City Plates

Plan your next road trip as you munch down your plate of pasta. Bring a little bit of fun to your next meal with these dishwasher safe city plates. The collection of 12 plates brings together some of the world’s most revered cities known to man. Even if you’ve never…

By Tim Jacobsen
city-plates
Phones
SwitchEasy CapsuleRebel

Keep your iPhone 3G nice and safe in this form fitting capsule that brings together a soft form fitting material with a harder exoskeleton to resist the roughest of shocks. And to make it even better, this case includes two screen protectors, a universal dock insert and a connector protector,…

By Tim Jacobsen
switcheasy-capsule-rebel
Computers
Vizio VMM 26 Monitor

Upgrade your monitor without breaking the bank. The Vizio VMM 26" Multi Media Display Monitor offers a crisp 1920 x 1200 resolution, HDMI inputs, a touch keypad and an ultra sleek design. What better way to browse Cool Material or even watch a movie than on a cool monitor?

By Tim Jacobsen
vizio-vmm-26-monitor