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Travel
The Alps Beyond Ski Season: An Epic Fall Road Trip Through Italy and Switzerland

The Alps Beyond Ski Season: An Epic Fall Road Trip Through Italy and Switzerland

Two lesser-known Alpine destinations. Two very different takes on the year-round après-ski lifestyle.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
Ferrari V4 Superbike Concept

Industrial designer Amir Glinik spared no (imaginary) expense when designing the Ferrari V4 superbike. Modeled using a V12 engine from the Ferrari Enzo supercar chopped down to four cylinders and modified to drive a motorcycle, the concept feels really authentic. The V4 superbike features hand controls adapted from an F-16…

By Cool Material Guest
ferrari-motorbike-concept
Entertainment
WTF? How to Survive 101 of Life’s Worst F*#!-ing Situations

Don't you hate those days when some jerk cuts you off, right after you found out your girlfriend gave you herpes and if things couldn't get any worse, you're going to miss the game because you're out of personal days?! WTF?! Don't worry, this book has step by step solutions…

By Cool Material Guest
wtf-book
Clothing
J.Crew Fleece Deck Jacket

This fleece deck jacket from J.Crew will make a practical yet stylish addition to your winter attire. It's made from soft, smooth cotton fleece that's inviting and warm inside. It features Military style front buttons that conceal a full-length zipper, and its rib trim at the cuffs, underarms and gussets…

By Cool Material Guest
fleece-deck-jacket
Gear
Ultimate Survival Kit in a Water Bottle

There are a countless number of disastrous reasons you should own the Ultimate Survival Kit in a Water Bottle. A few that come to mind: a hiking trip gone horribly wrong, getting kicked out of your girlfriend's place and living out of your car, and of course, zombies. This water…

By Cool Material Guest
ultimate-survival-kit
Drinks
Concrete Tumblers

Masculine, stylish and hard to knock over, this set of 2 concrete tumblers will keep you looking smooth even if you've had a few too many. Made from real glass and real concrete, this is the perfect set if you're trying to add something unique to your collection or just…

By Cool Material Guest
concrete-tumblers