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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Accessories
M-Edge Accessories for the Cutting Edge

Whether you use Kindle or a Sony Reader, you never go back to books. Protect your virtual library with a durable leather jacket designed specifically to keep it safe. The jackets still allow easy access to all of your ports and buttons but provide peace of mind that your portable…

By Cool Material Guest
kindle-jacket
Home
Fender Stratocaster Table

If time spent strumming away on the ol’ Strat just isn’t enough, check out the custom furniture line by Fender. The Deluxe Stratocaster Table is made in the image of the most common and enduring models of electric guitar in the world. Constructed of hand-selected maple and featuring chrome-plated legs,…

By Tim Jacobsen
fender-table
Accessories
The Little Skull Stationery

Let your friends and family know that you’re ‘dead’ serious about keeping the art of letter writing alive. You won’t find a fancy monogram or a single seashell on The Little Skull Stationary. A black resin boxes comes filled with twelve blank notecards that feature a badass skull print and…

By Tim Jacobsen
little-skull-stationery
Entertainment
Kindle 2

Sort of like iPhone 3G for smarter people, Amazon’s Kindle 2 is the skinnier, hotter little sister of the successful electronic book reading device, Kindle. Aside from looks, other improvements include quicker page turns, better display and longer battery life. With over 230,000 books, top newspapers, magazines, and blogs available…

By Tim Jacobsen
kindle-2
Fashion
Formula 210 Hand Cream

Fight back against the toll that cold weather and hot showers take on your skin with Brookstone’s Formula 210 Hand Cream. Clinically tested to soothe dry skin, it gets its name from its ability to increase hand moisture up to 210%. Combining natural Shea butter and Vitamins A and E,…

By Tim Jacobsen
formula-210-hand-cream