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Travel
The Alps Beyond Ski Season: An Epic Fall Road Trip Through Italy and Switzerland

The Alps Beyond Ski Season: An Epic Fall Road Trip Through Italy and Switzerland

Two lesser-known Alpine destinations. Two very different takes on the year-round après-ski lifestyle.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Fashion
True Religion Men

True Religion Men's Fragrance definitely captures the essence of the brand's casual cool style. It's easy to see just by looking at the bottle that you're in for a ruggedly masculine scent. By using a unique mixture of refreshing citrus and herbs with dark moss and patchouli True Religion creates…

By Cool Material Guest
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Entertainment
UFC Undisputed 2009

UFC Undisputed 2009 lets you step into the most intense ring in fighting history without actually suffering serious injury. The game, available for Xbox 360 and PS3, allows you to create a custom character with unique attributes, physical appearance and (of course because we're talking about the Ultimate Fighting Championship)…

By Cool Material Guest
ufc-undisputed-2009
Fashion
Swiss Unlimited Fragrance

With the adventurer in mind, Victorinox introduces Swiss Unlimited, their new men's cologne. The refillable bottle includes a carabiner since you never know when you might run into a fox while mountain climbing. The fragrance itself contains a mix of natural "Swiss" scents, such as alpine herbs, wooded silver fir…

By Cool Material Guest
victorinox_swiss_unlimited_fragrance
Fashion
Mission Skin Care Performance Kit

Athletes know chafing like no one else knows chafing... that's why there's Anti-Friction Cream which cuts down on skin to skin or skin to fabric irritation. Once that's relieved you may also want to protect your lips and skin from harmful UV rays with specific Gel and lotions for your…

By Cool Material Guest
mission-skin-care-performance-set
Fashion
Snyper Watch

The latest in Swiss innovation, the Snyper Watch makes a strong impression in both style and tech specs. Its 7755 S caliber movement surpasses the 7550 movement Swiss timekeeping is so famous for. One of the watch's most memorably stylish features allows you to view the mechanical movement behind a…

By Cool Material Guest
snyper-watch