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Travel
There’s a Lot More to Walmart’s Hometown Than Walmart

There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
Aston Martin One-77

Aston Martin claims to have made the most beautiful piece of artwork ever to hit the road, and we might just have to agree. The Aston Martin One-77 was designed to be perfectly proportioned in interest of both aesthetics and functionality. Everything from the carbon fiber chassis and hand crafted…

By Cool Material Guest
aston-martin-one-77-car
Home
Victorinox Swiss Army 125th Anniversary Heritage Knife

In celebration of their 125th Anniversary Victorinox brings us back to 1981 with a replica of the Soldier's Knife made for the Swiss Army. The large blade comes with all the basics: a reamer/punch, can opener and screwdriver—all made of stainless steel on a ebony hardwood handle. Each Victorinox Heritage…

By Cool Material Guest
victorinox-swiss-army-125th-anniversary-heritage-knife
Accessories
Nike Lunarglide +

Nike is no slouch when it comes to providing ample support and cushioning, but research has proven that different runners have different needs. Nike responds with "Dynamic Support" that adapts as needed to provide a perfect custom performance. Runners no longer have to pick between a comfortable shoe and a…

By Cool Material Guest
nike-lunarglide-1
Drinks
Winestein Glass

If you've never really settled on what drink you prefer... the cold refreshing taste of beer or the refined flavor of a quality wine, then maybe you should stock your shelves with the Winestein. Holding the Winestein glass feels just like holding a beer mug with a comfortable handle, but…

By Cool Material Guest
winestein-glass
Entertainment
ProSportsLook Big League Custom Sports Graphics

For years every kid has had the same baseball picture... you know the one. The one where he's holding the bat and smiling and there's some cheesy green border around it. Don't put your kid through another year of those dull portraits—get them something they'd be proud to show off.…

By Cool Material Guest
prosportslook-big-league-custom-sports-graphics