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Travel
There’s a Lot More to Walmart’s Hometown Than Walmart

There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Fashion
John Varvatos Ernst Benz Chronoscope

Fashion Designer John Varvatos and Swiss Watchmaker Ernst Benz combine their styles to create a Limited Edition ChronoScope. The watches have an aged vintage appeal with a subtle warm sheen across the face that compliments the timeless gray, black and brown palette. The finely crafted brushed stainless steel case and…

By Cool Material Guest
john-varvatos-time
Audio
WeSC Pick Up Headphones

Replace those annoying earbuds with a stylish set of headphones that deliver quality sound and tons of style. The WeSC Pick Up Headphones have a retro-futuristic design and fold up easily when you need to store them. They provide excellent sound quality with 30mm drivers and a 20-20,001Hz frequency range.…

By Cool Material Guest
headphones-by-wesc
Transportation
Ferrari 458 Italia

The new Ferrari 458 Italia improves on the most desirable car in every aspect from design to performance. It sports a new aluminum chassis and aerospace manufacturing techniques that work to enhance its overall speed. The powerful direct-injected, mid-rear mounted 4.5-liter V8 engine delivers 562 HP and 398 lb-ft of…

By Cool Material Guest
ferrari-458-italia
Accessories
Tumi T-Tech Quest

The Tumi T-Tech Quest Collection outlines sporty style with an urban edge that's lightweight, practical and long lasting. The collection includes backpacks, laptop briefs, duffel bags and more—all made to handle harsh conditions whether you're facing tough terrain or an urban jungle. Each bag is made from Tumi's high 78%…

By Cool Material Guest
tumi-t-tech-quest
Entertainment
Cassette Tapes Lamp Box

Compliment your DJ coffee table or rock t-shirt pillows with another piece of cool music swag. Re-purposed cassette tapes straight out of the 80s are connected together to create fresh vintage lighting. The holes in the cassette tapes let the light shine through softly creating wonderful points of light that…

By Cool Material Guest
cassette-not-dead-tapes-lamp