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Travel
There’s a Lot More to Walmart’s Hometown Than Walmart

There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Accessories
Rouge Empire Wallets

The Rogue Empire was built on the idea that one man's trash is another man's wallet. They offer a number of billfold wallets made from vintage polyester neckties with classic patterns such as stripes, diamonds or paisley. While silk might be your favorite choice for a tie, the polyester makes…

By Cool Material Guest
rouge-empire-wallets
Transportation
Globe Haul Bicycle

The Globe Haul Bicycle makes an attractive yet practical cargo bike for urban settings. Sporting a Globe A1 Premium aluminum frame that's lightweight and durable its can also handle 100 lbs of cargo with an integrated rack with wood deck and double walled alloy rims with 36 spokes. Both the…

By Cool Material Guest
globe-haul-bike
Accessories
EXOvault Metal iPhone Case

Break away from the glossy plastic casing you get with most modern devices and protect your iPhone in something distinct and durable. The EXOVault isn’t a mere cover, but a fort that protects your iPhone from peril. The EXOVault case is made from two solid pieces of strong metal which…

By Cool Material Guest
exovault-metal-iphone-case
Transportation
Fast Boy Cycles

Custom bikes have never looked as classic as Fast Boy Cycles do. Only 20 bikes a year are made to order in NYC by Erza Caldwell who takes great care creating each sleek contour of the frame and slender wooden handlebars. Each bike is made to suit your tastes and…

By Cool Material Guest
fast-boy-cycles
Clothing
Franklin and Gower Pants & Shorts

Franklin and Gower create pants that combine traditional style with a hint of fun. Franklin and Glower help you out by showcasing their personal picks with stylish fabric and color combos that look great. The styles range from thick accent stripes to wide bands with detailed patterns on cords, cotton…

By Cool Material Guest
franklin-gower-pants