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Travel
There’s a Lot More to Walmart’s Hometown Than Walmart

There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Audio
Jack Plug Necklace

Be an audiophile with style by wearing the coolest audio accessory since guitar string bracelets. This edgy piece of jewelry is meant for guitarists, deejays and music fans alike. The Jack Plug Necklace takes the appearance of a common TRS connector that's usually meant for headphones and guitars but is…

By Cool Material Guest
jack-plug-necklace
Fashion
Brera Eterno Chrono Watch

Wear a striking and boldly contrasted watch like the Brera Eterno Chrono Watch to compliment your superior sense of style. The classic analog watch features a black stainless steel case with strong thick numbers and markers. The handsome black leather strap enhances its traditional look that fits in with anything…

By Cool Material Guest
brera-eterno-chrono-watch
Transportation
Yamaha Star 2010 VMAX Motorcycle

This ultimate muscle bike maintains its stature while showing off a new sportbike upgrade. The mighty 1679cc four-valve, DOHC liquid-cooled, fuel-injected engine makes the bike strong and fast while the new lightweight chassis , cast aluminum frame and swingarm makes it balanced perfectly for tight turns. Utilizing advanced sportbike technology…

By Cool Material Guest
yamaha-star-2010-vmax-motorcycle
Fashion
Burberry Leather Band Watch

Offset your plain black business attire or enhance your unique casual wear with a watch that's loaded with style and detail without being busy or overbearing. The Burberry Leather Band Watch features a dual time display encased in a 44m case alongside unique geometrical patterns engraved in its face. The…

By Cool Material Guest
burberry-leather-band-watch
Entertainment
Marvel Comic Book Covers Mural

If you're a serious comic book collector then you'd probably never dream of taking your comics out of their plastic cases let alone ripping off the covers to stick them on your wall. Luckily Marvel did all the work for you with the 9' x 15' Marvel Comic Book Covers…

By Cool Material Guest
marvel-comic-book-covers-mural