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Travel
There’s a Lot More to Walmart’s Hometown Than Walmart

There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Accessories
JFold Nylon Cargo Day Bag

The JFold Nylon Cargo Day Bag makes a perfect 'on the go' bag for anyone who need quick access to their gear. The heavy nylon fabric holds up against weather and daily wear and tear making it a great every day bag. An exterior zippered pouch lets you get to…

By Cool Material Guest
jfold-nylon-cargo-day-bag
Food
Digital BBQ Tongs

Real BBQ chefs know that steak and burgers are meant to be pink in the middle with just a layer of brown on the outside. A lot of folks make the mistake of thinking rare meat is dangerous to eat, but it's perfectly fine as long as the inside reaches…

By Cool Material Guest
digital-bbq-tongs
Entertainment
Hawke’s Green Beret Survival Manual

What sets Hawke's Green Beret Survival Manual apart from other survival guides is how Myke Hawke shares his expertise in a way that's accessible to the average Joe. The book provides tons of tips and tricks like acronyms that help you remember what foods are safe, and it provides illustrations…

By Cool Material Guest
hawkes-green-beret-survival-manual
Accessories
Stat Key Company

Stop fumbling with your key ring and constantly guessing which keys go to what. Make each key stand out with one of these incredible custom keys from Stat Key Company. The designs include chess pieces, animals, a grenade and more. And if none of the designs appeal to you Stat…

By Cool Material Guest
stat-key-company
Fashion
Paracord Survival Bracelet

There's a fine line between being prepared and being that crazy guy who totes around 20 lbs of survival gear all the time. We're all for carrying a good multi-tool or portable survival kit, but we have limits. But we're not saying you shouldn't bring 24' of 550 lb paracord,…

By Cool Material Guest
paracord-survival-rope-bracelet