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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Fashion
Bread & Butter Skin Care

Guys get accused of not caring about hygiene and skin care, but that's not really fair. We just don't care about skin care packages that require a video course to learn how to use them in the proper order and that we have to replace every month. Bread & Butter…

By Cool Material Guest
Bread-Butter-Skin-Care
Fashion
Xetum Watches

A new watch company out of San Francisco is combining modern minimalistic design with classic Swiss watch-making, creating an impressive collection of high quality modern timepieces. Xetum Watches get drafted in San Francisco and then crafted in Jura Valley, Switzerland, and promise automatic Swiss movement as well as authentic Swiss-made…

By Cool Material Guest
Xetum-Watches
Entertainment
What Should You Drink? Beer Edition

2009 is going to go down as the Christmas of beer. You have already learned awesome ways to win free beer. You also got educated on what to do with the empties when you're done.  The only question left is - what beer should you be drinking? (She may be…

By Cooper Fleishman
beerwenches
Entertainment
Hugh Hefner’s Playboy, 6 Volumes

Hugh Hefner is a hero and a role model who built a massive empire on his own wit and passion for life... not to mention passion for gorgeous girls. But anyone who actually does read Playboy for the articles knows that there's so much more to it than that. Hef…

By Cool Material Guest
Hugh-Hefners-Playboy-6-Volumes
Fashion
Uniform Wares Wrist Watch

Uniform Wares keeps it simple with a collection of modern, minimalist wrist watches that come in a 8 mono-chromatic hues. The style stays understated from the numberless face to the tonal straps that match the bezel. The Uniform Wares Wrist Watch features Japanese quartz movement and will outlive fads in…

By Cool Material Guest
Uniform-Wares-Wrist-Watch