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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Vizio 72″ XVT Pro HD3D HDTV

Just when we thought HD couldn't get any better, HD3D promises to change everything. Vizio just announced the new 72" XVT Pro HD3D HDTV which will let you experience upcoming 3D movies and TV like ESPN 3D. Featuring a huge 72" screen with LED Smart Dimming for the perfect contrast,…

By Cool Material Guest
Vizio-72-XVT-Pro-HD3D-HDTV
Clothing
I’m With Coco T-shirt

Apparently there's only enough room on NBC for Jay's chin or Conan's hair. When the news hit that Conan wasn't on board if The Tonight Show got pushed back the internet reacted with the I'm With Coco campaign. If you haven't joined the facebook group or tweeted for #teamconan then…

By Cool Material Guest
Im-With-Coco-T-shirt
Fashion
Zoe & Doyle Titanium Rings

More than just plain bands and less than flashy bling, Titanium Rings by Zoe & Doyle have a sleek and modern style that doesn't over do it. These rings get noticed for their interesting hand-made designs and unique pairing of woods and metals that somehow come off as both subtle…

By Cool Material Guest
Zoe-Doyle-Titanium-Rings
Food
Chocri Customized Chocolate Bar

Just a reminder that V-day is only a month away and if you want a to have a great March 14th, you better give her a good February 14th. We're not suggesting that you spend a ton of cash, but you should do something personal and sweet. Chocri upgrades the…

By Cool Material Guest
Chocri-Customized-Chocolate-Bars
Entertainment
Parrot AR Drone Quadricopter

When it comes to flying, video games have left thumb sticks in the dust in favor of intuitive motion controls. But it seems like radio controlled aircrafts never got the memo, well until now. The Parrot AR Drone Quadricopter ditches the cheesy joystick radio remote and replaces it with WiFi…

By Cool Material Guest
Parrot-AR-Drone-Quadricopter