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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Phones
Jawbone Icon

If you are going to be the guy with the bluetooth headset, it had better be awesome, good-looking, and easy enough to hide in the event of a clandestine encounter. Jawbone delivers once again with their smallest headset yet, the Icon. Want to personalize your Icon with battery status meters,…

By Cooper Fleishman
jawbone
Fashion
Vestal Sabbath zR3 Chronograph

Sure, the hands-only minimal look has been done with plain watches, but a chronograph? Typically chronographs have intricate faces heavy on dials, numbers and markings... but there's nothing typical about the Vestal Sabbath zR3 Chronograph. Free from excess, the Sabbath earns recognition as the most minimalist chronograph ever with a…

By Cool Material Guest
Vestal-Sabbath-zR3-Chronograph
Food
Martini Side Table

When cocktails are at your place, it's cool to have furniture to set the mood... not to mention furniture that can easily be moved to accommodate extra guests. The Martini Side Table has a sleek modern style that's perfect for a party pad. The persimmon and white colors are coated…

By Cool Material Guest
Martini-Side-Table
Transportation
Freeman Transport Track Bike

There are two types of people who ride bicycles: the people who ride fixies and everyone else. If you're a fixie person, you will be at home with the guys at Freeman Transport. Not content with the current fixie offerings - and not being able to travel with their beloved…

By Cooper Fleishman
freeman
Clothing
CXXVI

CXXVI is a new, labor of love clothing venture from Matt Gorton and Jon Contino. Each shirt is 100% combed cotton, hand-printed, and individually hand numbered for a look you're just not going to find from American Apparel or Urban Outfitters. Based in New York, the company's theme is part…

By Cooper Fleishman
cxxvi