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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

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Clothing
To A Tee: Superbowl XLIV Edition

The clash of Drew Brees and Peyton Manning is just a few days away. In case you haven't heard, the New Orleans Saints and the Indianapolis Colts will go head to head in Miami this Sunday for SuperBowl 44. Represent what side you're on...or more importantly, what side you've got…

By BSacco
superbowl
Entertainment
Assholeology

Chris Illuminati is an asshole. No, seriously. If admitting you're an asshole is truly the first step, then he is an apt teacher (His name is technically listed third, so maybe he's just the ta.) in assholeology. The book which he co-wrote boils down being an asshole to a science;…

By Cooper Fleishman
assholeology
Entertainment
Zombieland

Just trying to survive, and maybe find some Twinkies, is tough in a post-apocalyptic zombie infested world, but it kind of makes sense that of all the people who survive the zombie apocalypse it would be an introverted paranoid geek like Columbus (Jesse Eisenberg) and a badass unpredictable redneck like…

By Cool Material Guest
Zombieland
Accessories
Jonathan Adler Hashish Candle

There are few pairings more unconventional than a man and a candle (except maybe Lady Gaga and clothing). Being a man and owning candles is a tightrope that few men can walk. You either end up with something that smells like patchouli or Bath & Body Works and you're already…

By Cooper Fleishman
Jonathan-Adler-Hashish-Candle
Accessories
Float Magazine Rack

The handful of magazine subscriptions that are still in publication deserve a bit more dignity than a pile under the coffee table. After all these are the best of the best... GQ, Esquire, okay and that one we just read for the articles. The Float Magazine Rack organizes 12 of…

By Cool Material Guest
Float-Magazine-Rack