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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
Victory Vegas LE

When it comes to motorcycles, it doesn't matter what specs get your engine going - horsepower (97 @ 5000 RPM), torque (113 ft-lbs @ 2750 RPM), compression (9.4 : 1), or displacement (106ci / 1731cc) - as long as that engine is a V-Twin. With its 4-stroke 50° V-Twin, the…

By Cooper Fleishman
victoryvegasle
Accessories
Prada Rectangular Aviator Sunglasses

When it comes to fashion design - even accessories - Europe sets the bar. But when it comes to sunglasses, Americans are bound and determined to find their own way. We just all happen to do it the same trendy way - with a pair of Aviators. Men, women, boys,…

By Cooper Fleishman
pradaaviator
Fashion
Diesel Time Zone Watch

Being in two places at once (especially when they're different time zones) is a feat that would be difficult even for Houdini, but not for Diesel and the Time Zone Watch. In light of the fact that you can get dual time zone watches everywhere, Diesel chose to up the…

By Cooper Fleishman
dieseltimezone
Home
Jigsaw Puzzle Stool / Table

When trying to solve the puzzle of fitting a large coffee table, a bench and some extra seating in a tight apartment you have to get a little creative. The Jigsaw Puzzle Stool changes on the fly to fit your needs. One puzzle stool makes a great impromptu seat, two…

By Cool Material Guest
Jigsaw-Puzzle-Stool
Cameras
Pentax Optio I10 Digital Camera

Don't be fooled by its cool retro facade, the Pentax Optio I10 just looks like it needs film. This slim little piece of photography nostalgia features a 12.1 megapixel sensor, a built-in imaged stabilizer and a 2.7 inch LCD screen. The Pentax Optio I10 Digital Camera also features filters to…

By Cool Material Guest
Pentax-Optio-I10-Digital-Camera