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Watches
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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Transportation
Erik Buell’s on a Mission to Make the World’s Longest Range e-Bike

A legend in the moto world, Erik Buell has put his years of experience to the e-bike world and has set his sights on creating the world's longest range bikes. Introducing FUELL Flluid-2 & 3, two models which push the industry forward with an impressive (and unmatched) range of 225…

By Brett Braley
FUELL-7
Misc
Triumph Speed Triple 1200 RR Bond Edition

To commemorate 60 years of 007, Triumph has created a special edition of its quick and menacing Speed Triple 1200 RR. The Bond Edition gets clad in a Granite Grey and Storm Grey colorway with hand-painted gold details. To denote its connection with the Bond films, the moto's tank gets…

By Amos Kwon
Speed-Bond-8
Misc
Nelly Launched a Spirit Brand Called MoShine. Here’s What It Tastes Like

Attention anyone who was even vaguely aware of popular music in the 2000s: Nelly is the latest celebrity to lend his personal brand to a liquor with the release of MoShine. No, this is not Just A Dream, though it is perhaps a missed opportunity to not capitalize on Pimp…

By Nickolaus Hines
Launch Event for Nelly’s New Spirit “MoShine” at WSWA’s Access Live
Features
The 3 Best Cocktails To Put in a Flask

Flasks are perfect for whiskey and other straight spirits. But sometimes you want something that brings different flavors and a lower ABV. Enter the flask cocktail. When it comes to times that it'd be nice to have a cocktail in a flask, I’m thinking first of weddings. There are plenty…

By Dillon McLaughlin
the-best-cocktails-to-put-in-flasks
What We're Buying
What We’re Buying: Indie Video Games, Burlesque History Books, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Dredge-Feature