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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Fashion
TSOVET SVT-NM85

It's no secret that we have a sordid love affair with watches, especially hot black-on-black diddies like the ones from Vestal, Burberry, Nixon, and Welder. Now TSOVET is joining this pseudo-exclusive boys club with what we're affectionately referring to as the Midnight (SVT-NM85 just doesn't roll off the tongue quite…

By Cooper Fleishman
tsovet-watch-svt-nm85
Home
d. Selection Cardboard Bookshelves

Honestly we don't really care what this stuff is made of because it looks so cool. Although it is a check in the plus column for us that d. Selection Bookshelves are made of recyclable cardboard. These unique shelves by German designer Reinhard Dienes prove that affordable lightweight furniture doesn't…

By Cool Material Guest
dickens-brown-cardboard-bookshelves
Clothing
Casualty Clothing

Ryan Adams may be a huge douche, but that doesn't mean you should hate New York, New York on principle alone. (The city anyways, hate the song all you want.) At least not when there's clothing like CXXVI and Casualty to keep you looking good for that show at open mic night. Each shirt is…

By Cooper Fleishman
casualty-clothing
Home
Raw Mirror

Natural beauty is something you don't encounter on a regular basis (unless you're Geoffrey Arend, of course). Nowadays everything is all iPhone this, plastic surgery that. Frankly, it gets boring after a while. Stanley Ruiz feels the same way, which is why he made a piece won't find in any…

By Cooper Fleishman
rawmirror
Fashion
Nixon The Chronicle Wood

Nixon is always on the cutting edge of Men's watch fashion, even if that means it's the business end of a industrial bandsaw. Men - for whatever reason - have a strange fascination with wood and now Nixon is catering to this fetish too, much like they did with rubber.…

By Cooper Fleishman
nixon-watch-chronicle-wood