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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Clothing
To A Tee: Neons & Brights

Many a men's magazine has been talking about neons and electric shades for men this spring. While we don't expect you to run out and snatch up a dozen douche-tastic, brightly colored polos, we can help you ease your way into the trend with a few sweet graphic tees. These…

By BSacco
to-a-tee-neons
Clothing
Pull-In Tape Boardshorts

Analog tapes may have gone the way of the dinosaur, but nostalgia keeps them coming back in one form or another - much like those mix tapes you made for that girl in high school that her boyfriend kept giving back. Now you can show them all who's boss when…

By Cooper Fleishman
pullintapeboardshorts
Home
Reflectius Clock

Art Lebedev has a history of creating some really awesome products (with ridiculous names). Unfortunately, most of them never see the light of day, or are so damn expensive it's easier to justify buying yourself an iPad for every room of your house. Lebedev's Reflectius Clock could very well fall…

By Cooper Fleishman
reflectius
Transportation
Toyota FJ40 Gorilla Safari

We're all for reinvention and re-imagining (Robert Downey Jr.), but there are some things that were perfect the way they were and shouldn't be trifled with (Pamela Anderson). The Toyota FJ Cruiser is one such example of a product that is much more lackluster and deflated than it's original. Vintage…

By Cooper Fleishman
toyota-fj40
Clothing
Orvis Ultimate Travel Jacket

Orvis is a company you've seen a lot of lately, and with good reason - they make some pretty damn cool material. The Ultimate Travel Jacket raises the bar (even for Orvis) by giving you more pockets then you could ever fill with Pods, Pads, Phones, and paraphernalia. It's Solid…

By Cooper Fleishman
orvis-travel-jacket