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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Audio
Marshall Minor Headphones

Marshall is like the Russell Crowe of the audio industry – you just know you can trust their work (recent Robin Hood movie aside).  If you’ve contemplated jumping on board with the Marshall Major Headphones and their distinct box-like design but you’ve always fashioned yourself more of an in-ear guy,…

By Mike Newman
marshall-minor
Clothing
To A Tee: Ser-vice

"Simple, yet very detailed" is one of those descriptions that usually pisses you off. Except in the case of Ser-vice tees. The lifestyle brand's roots are in graphic design, but they look to everything from architecture and furniture, to good food and surf trips, for influence. So while the styles…

By BSacco
t-a-t-service
Sports
Freebord

If you ever learned how to snowboard, you understand the withdrawl symptoms that are all too common come the off season. If you're not willing to shell out ridiculous amounts for airfare (and the obscene baggage fees for a board and gear) to someplace a little more chilly, you're shit…

By Cooper Fleishman
freebord
Entertainment
The Social Network

You no doubt have already heard the buzz about The Social Network.  Maybe you’ve seen all the insane reviews on Rotten Tomatoes, maybe it got a standing ovation when you saw it when it was in theaters or maybe you’re news feed blew up because it reached its OMG! limit. …

By Mike Newman
social-network
Entertainment
The Oatmeal’s 5 Very Good Reasons To Punch A Dolphin In The Mouth

For our money (read: the very small amount of time we can spend screwing around at the office) The Oatmeal is the best web comic out there. When Matthew Inman posts gems like "bacon is better than true love" and listing off things we need to know about crappy hugs,…

By Cooper Fleishman
punch-dolphin