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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Accessories
The Best Men’s Summer Shoes

It’s rare that you’ll find me in anything with laces from May to September. It’s just not my gig. I don’t want to be high maintenance about it, but I’m not going to waste even a second of precious sunlight untying my shoes. I want to be able to kick…

By Brett Braley
Best-Comfortable-and-Casual-Mens-Shoes-for-Summer-2022
What We're Buying
What We’re Buying: Kitchen Knives, Italian Spirits, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
Kitchen-Knife
Misc
1971 Chevrolet Corvette ZR2

The upcoming Corvette ZR1 is a bona fide high-tech supercar, but it's this final 1971 ZR2 that should get all the attention. Only 12 were made and all in a single year, 1971. The beast housed a monstrous 7.4 liter big-block V8 engine good for 425 horsepower and 475 lb…

By Amos Kwon
Corvette-8
Misc
Glenfiddich Scotch Whisky and 3sixteen Drop Cherry Blossom-Inspired Collab

In an exciting collaboration for both brands, Glenfiddich Single Malt Scotch Whisky and selvedge denim brand 3sixteen have joined forces to commemorate the launch of Glenfiddich's highly anticipated Grand Yozakura. This unprecedented partnership brings together the artistry of whisky making and denim craftsmanship, resulting in a one-of-a-kind collaboration that embodies…

By Brett Braley
Yoza-1
Fashion
AVI-8 Flyboy Tuskegee Airmen Meca-Quartz Limited-Edition

Aviation-themed watch company AVI-8 has once again partnered with the non-profit organization, Tuskegee Airmen Inc. for the new AV-4103 Flyboy Tuskegee Airmen Meca-Quartz Limited Edition. Each one of the four colorways gets a 40mm polished and brushed stainless steel case, a textured dial, flight instrument-style hands, mineral crystal glass, and…

By Amos Kwon
Tuskeegee-6