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Golf
The New Man Cave Has a Golf Simulator

The New Man Cave Has a Golf Simulator

The latest home luxury? Playing Pebble Beach in your underwear.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Phones
The Oona

What we love about The Oona is it has as many different uses as ways you might try to pronounce its name.  Okay, even if you got it on your first shot and you're way smarter than us, it's got a lot of different uses.  The guys who created The…

By Mike Newman
oona
Fashion
Nixon The Axe Watch

Nixon and Horween are two names that need no introduction round these parts. Two of the biggest names in their industries, the Pippen of watches and Jordan of leather (LeBron and Wade if you desire) have collaborated yet again and surprise, surprise, it's fantastic. The latest slam dunk from the…

By Cooper Fleishman
nixon-axe-watch
Articles
The Web’s Greatest Burger Recipes

There's a 99% chance you'll be around a grill at some point this Memorial Day Weekend. Included in that 1% of people who aren't are those too hungover to go outside and face the sun, those who somehow got caught at the office and the .0001% of the population that…

By Mike Newman
BURGER-RECIPE-HDR
Entertainment
Beer Craft: A Simple Guide to Making Great Beer

Beer makes everything better. The liquid lubricant makes music sound better, girls look better and (if paired properly) food taste better. It's probably the greatest invention since the wheel (screw sliced bread), which is probably why we love it so much. As much as we love craft brews like Dogfish…

By Cooper Fleishman
beer-craft-book
Accessories
Cargo Containers

There are a lot of things we'd like to own if we could take a "Honey, I Shrunk the Kids" ray-gun to them:  One of those top secret stealth helicopters that crashed during the bin Laden raid, a giraffe like the guy from the Direct TV commercial, the Statue of…

By Mike Newman
cargo-containers