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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Tech
GL1 Vehicle Diagnostics for iPhone/iPad

We do so much with our iPhones and iPads that we can imagine a not too distant future where they will sprout wheels and we'll actually drive them around like the little race cars those colorfully dressed monkeys used to do. Until this utopia exists, we will just use our iPhone or…

By Mike Newman
gl1-app
Clothing
Helm Handmade Belts

Unless you're Batman, belts don't just have to be about utility. They should, at the very least, be capable of holding your pants up above your ass, but that doesn't mean they have to sacrifice form for function. Taking a page out of the Apple book of design, Helm has…

By Cooper Fleishman
helm-belts
Transportation
Audi A1 Clubsport Quattro Concept

If we claimed we built a car that does 0-60 in under 4 seconds you'd probably be like, "Those guys at Cool Material have been hitting the sauce again."  If Audi claimed its A1 Clubsport Quattro could do 0-100 km/hr (62mph) in 3.7 seconds from a standstill, well grab the…

By Mike Newman
audi-a1-quattro
Articles
Bizarre World Records

This post is brought to you by Saab. At Saab, we believe in independent thinking. It’s in everything we do. Learn more here. World records are usually spoken of in terms of the professional athlete, with time, distance, speed and strength being the facto units of measurement. But as any…

By Wylie Overstreet
BIZARRE-WORLD-RECORDS
Articles
5 Iconoclasts and their Moment

Over the eons, the arc of human history has been bent towards a new future by many things: the invention of the wheel, the signing of the Magna Carta, the Renaissance, the split atom, a modified DeLorean. Many contend that history is shaped slowly, by the ebbs of cultural and…

By Wylie Overstreet
dick-fosbury