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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Gear
FishEyes Underwater Camera Fishing Reel

Fishing has always seemed to us like nothing more than a reason to sit around for hours drinking beer and telling good stories. There's nothing wrong with that, but that sounds like nothing more than an average Saturday to us. Fishing is supposed to also be about actually catching fish.…

By Cooper Fleishman
fisheyes-reel
Clothing
To A Tee: Declaration

Declaration was founded in 2009 by college roommates Kenn LoBianco and Joe Klepacki in Boston, Massachusetts — the very same city where over two centuries ago, the War of Independence was ignited, which ultimately lead to the birth of our nation. Using the American Revolution as their inspiration, Declaration Clothing…

By BSacco
t-a-t-declaration
Cameras
Dot for iPhone

When you go to a party you can either a) Party (obviously) or b) Spend the evening snapping pictures and capturing video.  As much as we love all our camera toys we also happen to love having a few beers and drawing on our passed-out buddy's face.  Thanks to Dot…

By Mike Newman
dot
Accessories
Timbuk2 Limited Edition Dolores Chiller 2

It's a well known fact that the only thing better than just drinking is drinking in public because it's just the right amount of naughty. Technically you could get arrested, but that's half the fun. (On that note, according to the lawyers we're obligated to say "Cool Material does not…

By Cooper Fleishman
timbuk2-dolores-chiller
Entertainment
Sonic Editions The Impossible Cool Photos

Try as we might, the likelihood of any of us ever being as cool as Lennon or McQueen or Connery or Ali (the list goes on) is pretty close to nil. Some might even say that it's impossible. These men, and women like Marilyn Monroe, Audrey Hepburn and Brigitte Bardot,…

By Cooper Fleishman
impossible-cool