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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Drinks
Record Label Coasters

Buying new furniture is expensive (even IKEA adds up), so protect the stuff you already have by listening to what your mom told you all those years ago and using a coaster. The protective barrier between your beer and your table doesn't have to be a piece of flimsy cardboard…

By Cooper Fleishman
record-label-coasters
Food
Black & Tan from Batch From Scratch

We didn't even finish reading a full sentence of Batch from Scratch's description of their Black & Tan and we were sold at, "A layer of fudgy decadent stout brownie."  This is the kind of snack a beer connoisseur would bake up and we'd gladly devour.  If you're not already slobbering…

By Mike Newman
black-tan-cookies
Fashion
44 Caliber Pistol Ring

Men's jewelry is all the rage these days. From celebrities to average joes, men are strapping on bracelets, sliding on rings and clasping necklaces like never before. It's not that there isn't something cool about what they're trying to say, but if they told you fanny packs were cool again…

By Cooper Fleishman
44.cal-ring
Clothing
Decate Darker Color T-Shirt

Art purists will tell you that black "technically" isn't a color, but we don't care. When it comes to shirts, black is the go to color. Everything matches black (yes, including navy and brown if done right) and it's near impossible to stain. Even if it gets shrunk in the…

By Cooper Fleishman
darker-color-tee
Contests & Give-Aways
GIVEAWAY: 2 TOKYObay DIY Watch Kits (Last Chance)

The laws that govern man are important, but there are a lot of things more important than driving 55mph, not drinking in public and curfew. Man laws like - always having a one urinal buffer, DIYing it if possible, never making eye contact and only ordering coffee in 'Merican sizes…

By Cooper Fleishman
tokyobay-watch-giveaway-hdr