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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Clothing
To A Tee: 50/50 Company

For nearly fifteen years, Westchester, Pennsylvania-based Matt Glick has been creating art in every form. With the 50/50 Company, he shares his work in the form of prints and tees. Every month in 2011, the company has unleashed a limited edition (batches of 50. duh) screen print alongside a fly…

By BSacco
t-a-t-50-50
Entertainment
Jay Z and Kanye West: Watch the Throne

When we go hard as a motherf*@ker, it normally results in a day off of work to recover from a mild case of alcohol poisoning, nurse our wounds and potentially pray to the porcelain gods. When Jay Z and Kanye go H.A.M. together, legends are born. We're not trying to…

By Cooper Fleishman
Jay-Z-and-Kanye-West-Watch-the-Throne
Fashion
Greg Stevens Design GSD-1 Watch

There are two types of men in the world: men who think and men who act. When the shit hits the fan, you don't want a guy that just thinks about acting, you want a guy that actually does. Greg Stevens is one of those guys. Like most of us,…

By Cooper Fleishman
Greg-Stevens-Design-GSD-1-Watch
Cameras
Beta Shell Lens Cases

These cases look like they're straight out of an action movie where some villain unscrews the top to reveal a glowing green piece of some highly radioactive element the likes of which "the world has never seen" and the mere dropping of which would result in the utter destruction of…

By Mike Newman
Beta-Shell-Lens-Cases-2
Fashion
David Lane Design Custom Watch Straps

When it comes to size, no two men are created equal. Pull your mind out of the gutter, we're talking about clothing and accessories. Off the rack anything is based on a set of preconceived sizes and notions about what constitutes average size. The only problem is, nothing about any…

By Cooper Fleishman
David-Lane-Design-Custom-Watch-Straps