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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Fashion
Nava Tempo Libero

Do you HAVE to have a watch? No, but you don't have to have a phone that can play Scrabble, a backpack capable of carrying a case of beer or a TV as big as a movie theater either, do you? By that logic, owning a watch isn't a good…

By Cooper Fleishman
Nava-Tempo-Libero
Food
Bodum Bistro Automatic Gravity Activated Salt and Pepper Grinder

It's been a long time since the only things in your cooking repertoire were grilled cheese and Ramen noodles. It doesn't matter if you learned how to cook to impress a girl, provide for a family or just because you love food—you did. And with that comes an understanding of…

By Cooper Fleishman
Bodum-Bistro Automatic-Gravity-Salt-Pepper-Grinder
Entertainment
Charting The Beatles Prints

The Beatles are like the iPods of music - they changed the game forever. Okay, that is perhaps a bad example seeing as how iPods are the iPods of music, but even if you cloned three more Justin Biebers and tossed them all up on stage they wouldn't come close to…

By Mike Newman
Charting-The-Beatles-Prints
Cameras
Sony HDR-PJ50

Too often we capture some self-described "amazing" footage and need to show it off at once. Whatever poor fools are around us are required to gather around the tiny screen of our camcorder and fabricate some sort of amusement while they squint their eyes as tight as possible. With the Sony HDR-PJ50…

By Mike Newman
Sony-HDR-PJ50
Drinks
On-Ice Beer Dispenser

The last barbecue we were at some guy was walking around with a Sam Adams poured into a red Solo cup with ice cubes in it—he proceeded to strike-out with every woman he talked to and fell down the stairs.  Now, this might not have been the result of watering…

By Mike Newman
On-Ice-Beer-Dispenser