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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Entertainment
The Bullsh*t Artist: Learn to Bluff, Dupe, Charm, and BS with the Best of ‘Em

The turn hits and you're still four cards to flush. Pot committed since the flop, you have no choice but to push the rest of your chips to the center of the table on the slim chance your suited 8Q pays off against the aces you know he's holding. The…

By Cooper Fleishman
The-Bullsh-t-Artist-Learn-to-BS-with-the-Best-of-Em
Drinks
SPONSORED GIVEAWAY: Tervis Tailgating Party

This sponsored post is brought to you by Tervis; Meet the world’s first smart cup at tervis.com. Major sporting events aren't just about touchdowns, home runs and three-pointers; they're also about brats, burgers and cold beers. You could get all those things from the concession stand with a side of…

By Cool Material Guest
GIVEAWAY-Tervis-Tailgating-Party-500-2
Accessories
Vans Rata Vulc Sneaker

When you picture a pair of Vans you have a certain image that pops into your head. It's kind of like thinking about an Ed Hardy shirt only way, way better.  We're going to ask you to suspend that thought and take a glance at this pair of Vans Rata…

By Mike Newman
Vans-Rata-Vulc-Sneaker-01
Misc
The Big Lebowski’s Stoner Cottage

Unless you are a big time dealer or have made it on the PBA circuit you might not have the cash to afford The Dude's abode. In fact, we're pretty sure the average Devil's Lettuce pusher or touring bowler couldn't muster up the cash to afford this compound but man would…

By Mike Newman
The-Big-Lebowskis-Stoner–Cottage
Phones
Capdase Skin Tack Car Mobile Holder

If you leave your cell in your pocket while you're driving whatever song you're listening to will no doubt subtly feature your ringtone or something oddly similar in the background and it will in turn drive you bat-shit crazy.  Why this phenomenon exists we don't know, what we do know…

By Mike Newman
Capdase-Skin-Tack-Car-Mobile-Holder