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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Videos
GoPro HD: Jamie Sterling Big Wave

If you get sick on bumpy car rides or couldn't make it through The Blair Witch Project we're going to warn you now that this video is going to make you hurl.  That being said, the experience of being on the board while Jamie Sterling carves up some waves is…

By Mike Newman
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Clothing
Decked Out: Happy Hour

If we had our way, every hour would be happy hour. Since that's not the case, we'll have to settle for that not-really-an-hour period between when the closing bell rings and when we have to be home for dinner. If you only have two hours (roughly) to schmooze with the…

By Cooper Fleishman
decked-out-happy-hour
Phones
Element Vapor Comp iPhone 4 Case

First iPhone 4? $300 with absurd contract. Second iPhone 4? Take out a second mortgage and be prepared to pony up at least $650 if you don't get a friendly Genius and you don't have a friend with back of a truck access. When compared with that kind of expense,…

By Cooper Fleishman
Element-Vapor-Comp-iPhone-4-Case
Audio
Koostik Mini Koo iPhone Amplifier & Dock

Miniaturization goes hand in hand with most technological marvels. The screens all get bigger, but the device itself (whether it's a cell phone or a TV) gets thinner and lighter thanks to tinier components. There's no denying that the iPhone does a lot of things essential to your daily routine,…

By Cooper Fleishman
Koostik-Mini-Koo-iPhone-Amplifier-Dock
Videos
Freddie Mercury Google Doodle

In case you missed it (however impossible that might be), here's the full minute and a half Google Doodle tribute to the birthday of the one and only Freddie Mercury. Mercury himself might be gone, but he lives on through the music of Queen, tribute videos like this doodle and…

By Cooper Fleishman
video-freddie-mercury-google-doodle-th