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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Videos
Victoria’s Secret Angels: Jammie Cam

Victoria's Secret Angels. Pajama cam. Charlie, eat your heart out.

By Cooper Fleishman
video-Victorias-Secret-Angels-Jammie-Cam-th
Fashion
ZIIIRO Celeste

No we aren't trying to make it so no one else is able read your watch. It may seem that way with all the different offerings we've featured from Nooka, the app-filled Im Watch and the "Wait, I Swipe it Like an iPad?" stylings of the Mutewatch, but we just appreciate…

By Mike Newman
ZIIIRO-Celeste
Audio
Crutchfield Soundfreaq Sound Stack

When some dude sitting in his basement can throw together a bunch of speakers, some wiring and a suitcase and turn it into audio dynamite, it's difficult to justify the premium most manufacturers charge for their sound systems. Unless you just so happen to be talking about Crutchfield. There's a…

By Cooper Fleishman
Crutchfield-Soundfreaq-Sound-Stack
Entertainment
DIY Furniture

DIY projects are a lot like cooking your meals at home—you're saving money, gaining a bit of satisfaction and often cursing and throwing things by the end of the night. We all know our way around a table saw, but when it comes to DIY projects, far too often it's…

By Mike Newman
DIY-Furniture
Entertainment
Mixtape: Getting Shit Done

Slow jams are great for golf clap buildups and dances at weddings and proms, but they're not all that helpful if you're under the gun for a deadline. Whether it's getting a final piece into a show, that report into your bosses inbox or just finishing that perfect playlist before…

By Cooper Fleishman
Getting-Shit-Done-Playlist