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Watches
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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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The Latest

Features
Alma del Jaguar’s Unfiltered Blanco Tequila Is a High-quality, Conservation-focused Spirit

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. In the tequila-saturated world we live in, there’s no shortage of high-quality agave spirits to choose from. But a new brand called Alma del Jaguar adds another layer to…

By Nickolaus Hines
alma del jaguar
Features
Hiking Gear Every Guy Should Have Before Heading Out

Day hikes and casual weekend excursions along established trails in prepared campsite rarely end up with someone 127 Hours-ing themselves out of a gulch. It’s when you get more adventurous, the first few steps from beginner to intermediate, that you’ll find yourself new situations you might not be prepared for.…

By Dillon McLaughlin
Best-Hiking-Gear
Misc
The Yeti Rambler Ice Bucket Is the Perfect Addition to Your Summer BBQ

Looking for the ultimate beverage companion for your outdoor gatherings? Yeti has long made some of our favorite coolers, perfect for backyard BBQs and parties. And their latest offering is a no-brainer addition to the Yeti lineup: the Rambler Beverage Bucket. Sleek, slight, and impressively-designed, this this ice bucket promised…

By John A. Paradiso
Yeti-Bucket-6
Tech
Atari Is Back With a Brand-New Game

Introducing the retro gaming revival we've all been waiting for--Atari is back with a blast from the past! Get ready to immerse yourself in the nostalgia of the '80s as the legendary gaming company unleashes a brand new cartridge for the iconic Atari 2600 console. Mr. Run and Jump is…

By John A. Paradiso
Atari-Run-4
Features
The Disciplined, Fast Lane Life of a Race Car Driver Turned Winemaker

If you were to ask me to rattle off my dream jobs in five seconds, I would probably list: rock star, National Geographic explorer, and whatever exactly Magic Mike’s professional title is. With a few more moments to consider, I would add elite racecar driver and winemaker, professions I admire…

By Johnny Motley
jamie-slone-header