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Travel
Finding Nature and Nurture in Puerto Vallarta

Finding Nature and Nurture in Puerto Vallarta

Come for the mountains, ocean, and adventure. Stay for the martinis, massages, and freshly cleaned sunglasses.

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Travel
The Case for Nashville as Your Next Golf Getaway
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Travel
Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture
Our Picks

Featured Stories

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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

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Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

1
Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
2
What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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7
Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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8
What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Videos
A Dramatic Surprise on a Quiet Square

You probably know TNT as the network for Law & Order and occasional viewings of The Shawshank Redemption and Die Hard 2, but over in Belgium, they've been without Jerry Orbach's unimpressed disposition and the network that knows drama. Until now. To launch TNT over in Belgium, they decided to…

By Mike Newman
video-A Dramatic Surprise on a Quiet Square-th
Transportation
Jeep Action Camper

If you thought AirStream was the only way to go if you wanted a cool camper you're wrong. The new Jeep Action Camper from Thaler Design and Adventure Trailers, Inc.is the coolest thing to happen to Jeeps since ICON started gutting and rebuilding them. The Jeep Action Camper combines every…

By Cooper Fleishman
Jeep Action Camper
Audio
Amplifiear

So many of the products we find are simple in premise. We see them and think, "Dammit, why didn't we think of a portable computer so we could swim in gold coins?" Then it quickly dawns on us, even if we had that brilliant flash in our skulls, we wouldn't…

By Mike Newman
Amplifiear
Clothing
To A Tee: Arka

When you name your company Arka, defined as "the king of all kings," you better be able to back that up. Which is probably why this blog isn't named "Coolest" Material. They seem to put their money where there mouth is, due in part to a heavy emphasis on the…

By BSacco
t-a-t-arka
Entertainment
The Unofficial Game of Thrones Cookbook

If you watch Game of Thrones or read the books (why don't you brag about it?), part of you kinda wants to hang with Tyrion Lannister and knock back a few chalices of red wine and proceed to enjoy some female company. Yeah trading in our modern technology would be…

By Mike Newman
The Unofficial Game of Thrones Cookbook