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What We're Buying
It’s Time to Upgrade Your Gas Station Lighter

It’s Time to Upgrade Your Gas Station Lighter

These 5 lighters turn a disposable necessity into a piece of EDC you’ll actually want to carry.

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Travel
The Case for Nashville as Your Next Golf Getaway
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Travel
Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture
Our Picks

Featured Stories

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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

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Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

1
Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Drinks
13 Coffees You Never Knew Existed

99% of the time we take our coffee very seriously. We know the one place to go or the exact beans to buy and we get down to business. The other 1% of the time, we experiment. In all our samplings of different hued roasts and exotic flavors, we can…

By Mike Newman
coffees-you-never-knew-existed
Fashion
Star Wars Cufflinks

When it comes to memorabilia, there's almost nothing better than "officially licensed by" stuff. Sure, you can find other sweet knock-off, or unlicensed, stuff, but it's never going to be quite as authentic as the official stuff. And let's be realistic, if you're getting into memorabilia, half of it is…

By Cooper Fleishman
Star-Wars-Cufflinks-1
Transportation
Bookman Bike Lights

There's nothing more annoying than busted bike accessories. Ok, that's a lie. Getting your bike accessories stolen is actually more annoying. Regardless of the reason, sooner or later something is going to happen to all of your bike upgrades. Take your light for instance. You're going to forget to take…

By Cooper Fleishman
Bookman-Bike-Lights
Videos
MINI USA Not Normal Sales Event (Sponsored)

To celebrate the NOT NORMAL SALES EVENT, MINI USA set up hidden cameras in a MINI dealership and sprung a few surprises on customers including sending in a unicorn-riding knight and a breakdancing bear. MINI got the reactions on tape - see for yourself if the customers shared MINI’s love of all things Not Normal. Learn more…

By Tim Jacobsen
video-MINI-USA-Not-Normal-Sales-Event-th
Fashion
Obris Morgan Branco

There's a certain stigma when it comes to automatic watches that they're not attainable for the average guy. Fortunately for the rest of us (anyone that can't wear a mortgage payment on their arm or park it in their driveway), there are a few affordable options in the automatic world.…

By Cooper Fleishman
Obris-Morgan-Branco-1