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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
Revolights Bike Light System

Revolights are about to Tron-ify your bike. The unique lighting system for your fixie features two rings of LEDs that attach to your wheels and provide you with a totally improved riding experience. Not only does it increase your visibility, but the front lights project out in front of you…

By Mike Newman
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Entertainment
Playing Card Cannister

We can't count how many times we've been in an intense firefight and thought, "Man, I could really go for a few rounds of Go Fish right about now." If you're the same way, or you just want to have the sweetest playing card holster ever, check out this new…

By Mike Newman
Playing-Card-Cannister-1
Clothing
To A Tee: The Poster List

The Poster List pretty much puts all of the things we love on their collection of t-shirts. From bikes and breakfast foods to photography and texture, the Long Beach, CA based design company lets a little of everything seep into their pool of influences. Each graphic is available on several…

By BSacco
To-A-Tee-The-Poster-List-1
Accessories
Ti2 Sentinel Titanium Cache

People tend to use a lot of tiny items on a regular basis. Your list might be different, but here's what ours looks like: matches, pills, keys, toothpicks, USB flash drives and the list goes on. The Ti2 Sentinel Titanium Cache will help you keep a bunch of those items--and…

By Cooper Fleishman
Ti2-Sentinel-Titanium-Cache-1
Entertainment
Classic Match Foosball

Cramming a Foosball table into your home is not always a feasible option. They're big, expensive and, unless you're living in a mansion, often in the way. Classic Match Foosball for the iPad is none of the above. It's small (obviously), relatively inexpensive and not going to be a hindrance when you're…

By Mike Newman
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