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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
Beardvertising

You spent a lot of time growing out that epic beard of yours, now it's high time you start reaping the benefits. Not just the benefits of having incredibly luscious facial hair, but actual financial benefits. Say hello to Beardvertising. Now you can cash in on all that unused real estate growing…

By Mike Newman
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Videos
Daft Punk & Lotus for the 2013 Monaco Grand Prix

Apparently the marketing plan for Daft Punk's "Random Access Memories" was to do as much random shit as possible. The French duo and their giant helmets keep popping up everywhere we turn. Now Daft Punk has joined forces with Lotus for the 2013 Monaco Grand Prix. The sleek black car…

By Mike Newman
video-Daft-Punk-Lotus-2013-Monaco-Grand-Prix-th
Home
Erdal Inci Cloned GIFs

Now that we all know it is pronounced "Jif," we can go right back to pronouncing it the wrong way because it sounds better. If you want to check out some awesome ones by the way, take a gander at the work of Erdal Inci. Using images of himself, the…

By Mike Newman
Erdal-Inci-Cloned-GIFs-01
Clothing
Topo Mountain Shorts

Topo Designs, one of the companies we turn to when we need outdoor gear, has just released a pair of shorts that are meant for the kind of guy who doesn't just lounge by the pool all summer long. The Mountain Shorts are made from ripstop cotton and are meant…

By Mike Newman
Topo-Mountain-Shorts-1
Gear
ATOM: A Tool of Multipurpose

As far as affordable and portable multitools go, ATOM is easily one of our favorites. While some can get pricey and be bulky to carry around, ATOM (A Tool of Multipurpose) is neither. Pop one on your keychain and you'll instantly be carrying around all of the following: A bottle…

By Mike Newman
ATOM-A-Tool-of-Multipurpose-1