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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Drinks
Rogue Beard Beer

There are bizarre beers out there. Beers made with chili peppers, beers brewed to taste like pizza, and other interesting concoctions. Then there's Beard Beer. No it's not a joke, the beer is brewed with yeast extracted from Rogue's Brewmaster's glorious beard. While it sounds insane (and, frankly, it is) brewers have…

By Mike Newman
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Home
Game of Thrones Characters from the 80’s and 90’s

You've probably been wondering what Game of Thrones would look like if it took place in the 80's. We mean, who hasn't? Finally, you can put this question to rest thanks to Mike Wrobel. The graphic designer just put together these seriously cool renditions of some of the characters if…

By Mike Newman
Game-of-Thrones-80s-and-90s-1
Accessories
Hard Graft Carry On Suitcase

If we had enough money, we'd shield all our gear in Hard Graft products. Every wool and leather case they make adds a touch of sophistication to whatever it's protecting. Now that includes your clothing. The Hard Graft Carry On Suitcase sports the classic British wool lining the company is known…

By Mike Newman
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Home
Soapbox Furniture

Inspired by the lack of simple to assemble yet stylish furniture out there, Soapbox was born. The idea is to provide pieces of furniture made from wood and metal that isn't junk and wouldn't cost you a portion of your life savings to put in your home. Assembly is super…

By Mike Newman
Soapbox-Furniture-1
Videos
Ferrari 512 BBi is a Piece of Art

Just like The Dude's rug tied his room together in The Big Lebowski, Holger Schubert's Ferrari does his. That's right, the guy's studio/garage/apartment was constructed to highlight his Ferrari 512 BBi. With the space's minimal design, the car is the focal point of his place. Of course, we imagine any car would…

By Mike Newman
video-Ferrari-512-BBi-is-a-Piece-of-Art-th